Monterey/Salinas - Cable Channel 11 • Santa Cruz Cable Channel 387 • U-Verse Channel 11

KOTR Market Info 

The Greater Monterey /Salinas California market is ranked #124 and is one of California’s most diverse areas. The market includes 4 major areas: Monterey, Salinas, Santa Cruz, and Carmel.

KOTR-TV Market Snapshot

Monterey:

The City of Monterey is located on Monterey Bay along the Pacific coast in central California. The city has a colorful history dating back to the 1700’s under the flags of Spain and Mexico. Among Monterey’s notable attractions are the Monterey Bay Aquarium, Cannery Row, Fisherman’s Wharf and the annual Monterey Jazz Festival.

Monterey, CA has a population of 28,472. The median age in Monterey is 37 which is approximately 3% higher than the California average of 36. In Monterey, 49% of the population over 15 years of age are married, 77% speak English and 10% speak Spanish. 46% of Monterey residents were born in California, 35% were born out of state, 2% were born outside of the United States and 17% were foreign born.

Salinas:

Salinas is the county seat and largest municipality of Monterey County. The economy of Salinas is largely based on agriculture. Located in one of California’s richest farming regions, the area produces a variety of fruits and vegetables, including lettuce, many major vegetable producers are headquartered in Salinas.

Salinas, CA has a population of 155,889 and is the 163rd largest city in the United States. The median age in Salinas is 30 which is approximately 16% lower than the California average of 36. In Salinas, 48% of the population over 15 years of age are married, 30% speak English and 65% speak Spanish. 54% of Salinas residents were born in California, 7% were born out of state, 1% were born outside of the United States and 38% were foreign born.

Santa Cruz:

Santa Cruz is the county seat of Santa Cruz County, California. It is also home to the University of California, Santa Cruz, a premier research institution and educational hub, as well as the Santa Cruz Beach Boardwalk, an oceanfront amusement park. As of the 2010 census Santa Cruz, CA has a population of 63,310 and is the 594th largest city in the United States.

The median age in Santa Cruz is 29 which is approximately 20% lower than the California average of 36. In Santa Cruz, 31% of the population over 15 years of age are married, 75% speak English and 14% speak Spanish. 63% of Santa Cruz residents were born in California, 22% were born out of state, 1% were born outside of the United States and 14% were foreign born.

Carmel:

Carmel-by-the-Sea, sometimes abbreviated as Carmel, is a small town endowed with a rich artistic history situated on the Monterey Peninsula.

Carmel-by-the-Sea, CA has a population of 3,852 and is the 7,616th largest city in the United States. The population density is 3,566 per square mile which is 1435% higher than the California average and 3836% higher than the national average. The median age in Carmel-by-the-Sea is 53 which is approximately 48% higher than the California average of 36. In Carmel-by-the-Sea, 67% of the population over 15 years of age are married, 90% speak English and 6% speak Spanish. 54% of Carmel-by-the-Sea residents were born in California, 38% were born out of state, 2% were born outside of the United States and 6% were foreign born.