KOTR Market Info
The Greater Monterey /Salinas California market is ranked #124 and is one of California’s most diverse areas. The market includes 4 major areas: Monterey, Salinas, Santa Cruz, and Carmel.
The City of Monterey is located on Monterey Bay along the Pacific coast in central California. As of 2010, the city population was 27,810. The city has a colorful history dating back to the 1700’s under the flags of Spain and Mexico, and today is home to a diverse population and a key resort destination for people around the world. Among Monterey’s notable present-day attractions are the Monterey Bay Aquarium, Cannery Row, Fisherman’s Wharf and the annual Monterey Jazz Festival.
The population was spread out with 4,266 people (15.3%) under the age of 18, 3,841 people (13.8%) aged 18 to 24, 8,474 people (30.5%) aged 25 to 44, 6,932 people (24.9%) aged 45 to 64, and 4,297 people (15.5%) who were 65 years of age or older. The median age was 36.9 years.
Salinas is the county seat and largest municipality of Monterey County. The economy of Salinas is largely based on agriculture. Located in one of California’s richest farming regions, the area produces a variety of fruits and vegetables, including lettuce, many major vegetable producers are headquartered in Salinas.
The 2010 United States Census reported that Salinas had a population of 150,441.The population was spread out with 47,180 people (31.4%) under the age of 18, 18,049 people (12.0%) aged 18 to 24, 44,978 people (29.9%) aged 25 to 44, 28,976 people (19.3%) aged 45 to 64, and 11,258 people (7.5%) who were 65 years of age or older. The median age was 28.8 years.
Santa Cruz is the county seat of Santa Cruz County, California. It is also home to the University of California, Santa Cruz, a premier research institution and educational hub, as well as the Santa Cruz Beach Boardwalk, an oceanfront amusement park. As of the 2010 census Santa Cruz had a total population of 59,946. The population was spread out with 8,196 people (13.7%) under the age of 18, 17,449 people (29.1%) aged 18 to 24, 15,033 people (25.1%) aged 25 to 44, 13,983 people (23.3%) aged 45 to 64, and 5,285 people (8.8%) who were 65 years of age or older. The median age was 29.9 years. For every 100 females there were 100.5 males.
Carmel-by-the-Sea, sometimes abbreviated as Carmel, is a small town endowed with a rich artistic history situated on the Monterey Peninsula. The 2010 United States Census reported that Carmel-by-the-Sea had a population of 3,722. The racial makeup of Carmel-by-the-Sea was 3,464 (93.1%) White, 11 (0.3%) African American, 8 (0.2%) Native American, 111 (3.0%) Asian, 6 (0.2%) Pacific Islander, 45 (1.2%) from other races, and 77 (2.1%) from two or more races. Hispanic or Latino of any race were 174 persons (4.7%). The median age was 59.2 years.