Monterey/Salinas - Cable Channel 11 • Santa Cruz Cable Channel 387 • U-Verse Channel 11
KOTR Market Info
The Greater Monterey /Salinas California market is ranked #124 and is one of California’s most diverse areas. The market includes 4 major areas: Monterey, Salinas, Santa Cruz, and Carmel.
The Greater Monterey/Salinas market is ranked #124 and is one of California’s most diverse areas. The market includes 4 major areas: Monterey, Salinas, Santa Cruz, and Carmel.
The City of Monterey is located on Monterey Bay along the Pacific coast in central California. As of 2018, the city population was 28,289. The city has a colorful history dating back to the 1700’s under the flags of Spain and Mexico, and today is home to a diverse population and a key resort destination for people around the world. Among Monterey’s notable present-day attractions are the Monterey Bay Aquarium, Cannery Row, Fisherman’s Wharf and the annual Monterey Jazz Festival.
The population density of Monterey is 3,228 people/mi². The median age in Monterey is 36.9 years, 35.4 years for males, and 40.2 years for females. For every 100 females there are 106.1 males. Monterey is 77% white, Asian: 7.25%, Black or African American: 4.42%, Other race: 3.36%, Native American: 0.58%
Salinas is the county seat and largest municipality of Monterey County. The economy of Salinas is largely based on agriculture. Located in one of California’s richest farming regions, the area produces a variety of fruits and vegetables, including lettuce, many major vegetable producers are headquartered in Salinas.
The people who call Salinas home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in Salinas, accounting for 78.67% of the city’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of Salinas residents report their race to be White, followed by Asian.
Santa Cruz is the county seat of Santa Cruz County, California. It is also home to the University of California, Santa Cruz, a premier research institution and educational hub, as well as the Santa Cruz Beach Boardwalk, an oceanfront amusement park. As of the 2019 census Santa Cruz had a total population of 64,725. The greatest number of Santa Cruz residents report their race to be White, followed by Asian. Santa Cruz also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 21.13% of the city’s residents.
Carmel-by-the-Sea, sometimes abbreviated as Carmel, is a small town endowed with a rich artistic history situated on the Monterey Peninsula. The 2010 United States Census reported that Carmel-by-the-Sea had a population of 3,859. The racial makeup of Carmel-by-the-Sea was 3859 (93.1%) White, 11 (0.3%) African American, 8 (0.2%) Native American, 111 (3.0%) Asian, 6 (0.2%) Pacific Islander, 45 (1.2%) from other races, and 77 (2.1%) from two or more races. Hispanic or Latino of any race were 174 persons (4.7%). The median age was 59.2 years.